ADIDAS PRIDE X PABLLO VITTAR

For 2024, Adidas has tapped Brazilian artist Pabllo Vittar to co-design this year’s Pride collection. “Pride is very important to me, so I am deeply honored to create a collection with Adidas to celebrate our community,” Vittar said in a statement. “My aim for the collection was to expand the lens we’re seen through – a color palette that embodies and celebrates the wide spectrum of identities across our community and the culture it influences.”
My team worked on the Sportswear footwear capsule, integrating the graphics for the collection into our products. It was an interesting process working with halftone graphics and experimenting with different print techniques to get the effects we wanted.